I’m the Head of Marketing for Forrester Boyd Chartered Accountants. I sit on the UK200Group membership services committee (MSC) and also the Chair of the UK200 Group Marketing Taskforce, leading on developing communication strategies, training and support for member firms. I have over 30 years’ experience in marketing, delivering creative and innovate campaigns working in professional services – legal, accountancy and wealth management, ports and logistics and in-house agency. I am responsible for Forrester Boyd’s internal and external marketing which includes developing and implementing strategic marketing plans, working closely with partners to ensure this is aligned to the Firm’s business strategy, and devising creative campaigns to communicate with clients and prospects and help to generate new leads for the firm.