Charitable giving and sponsorship – much more than tax benefits

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In the latest UK200Group blog post, Trevor Cook Director, Baines Jewitt Limited discusses the business benefits of philanthropic actions

Trevor Cook and Aimee Willmott
Despite the news headlines being dominated by the UK’s exit from the European Union, we would like to bring people’s focus much closer to home. In particular, how supporting the local community provides more than just tax relief.

There is a whole raft of other business benefits through philanthropic actions, whether via direct charitable donations, the sponsorship of teams and individuals or by supporting events.

The business benefits of charitable giving and sponsorship include the opportunity to:

 Create a more positive company reputation
 Work with different sectors and generate more diverse networking opportunities
 Increase visibility within the community
 Create team building experiences and boost employee morale
 Promote your brand to a wider audience
 Actively help people, organisations and local communities

Within the last 18 months Baines Jewitt has supported a number of worthwhile causes – all are close to our hearts and have links to our local area.

Take Middlesbrough-born competitive swimmer, Aimee Willmott. As one of Aimee’s corporate sponsors and business advisers for the last three years, everyone at Baines Jewitt was thrilled to share Aimee’s Gold Coast 2018 Commonwealth Games success, where she was crowned Women’s 400m Individual Medley Champion.

We also like to support one of our local grass roots under 16’s football teams: ‘Stockton Town Yellows.’ The team is having a great season, whilst also flying the flag for Baines Jewitt every weekend with our company name emblazoned across their football shirts.

Away from sporting arenas, we regularly support the cultural life of our community, including concerts organised by Tees Valley Music Society. Last year we were delighted to sponsor the society’s pre-Christmas concert performed by Onyx Brass, described by BBC Music Magazine as ‘easily the classiest brass ensemble in Britain.’

Other projects which have received our support include ‘A Theatre Trip for Every Child,’ a charitable scheme which aims to give every five year old child in Stockton the chance to experience live theatre.

Our employees like to do their own bit for charity too and regularly raise money for worthwhile causes. They have organised and taken part in bake sales, office raffles and major events such as the Great North Run. We recently sponsored the director of a local hairdressing group in his epic 799km trek to raise money for Cancer Research UK in memory of his late wife.

We feel it is important to support our local community and champion our favourite causes. It feels good to give. What’s more, it’s not always just about the money or the tax deductions. It gives a human face to our practice.

Tags: UK200

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