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In her latest blog post, Sharon Hammond of UK200Group member firm Roffe Swayne explores the benefits of using case studies.

Professional services is a competitive environment, so how do you stand out from the crowd?

Unless you get a referral from one of your professional connections, most people will research you (and your competitors) before making initial contact – so why not help them along the buying process to your door?

Cases studies are a great way to concisely explain how you help your clients and easily demonstrates the specific expertise your team holds.

Explaining a complex service within the confines of a blog can be a good way to show off your knowledge, but there’s a real danger of being boring to the reader. A case study, beginning with the problem that needed solving, gives the reader the chance to see how you helped a client faced with a problem that may well be similar to their own, and what you did to help solve it. Obviously you will only talk about happy outcomes for your client, and what better endorsement than a nice quote from your happy client saying how helpful you were?

If a prospect reads your case study and identifies with the issue highlighted, that can only work in your favour - scoring you another point in their buying decision.

Not to mention that your client will be delighted that you have chosen them to write a case study on, it is added exposure to them after all.

It’s a win: win for everyone.


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